Purpose

Craft an authentic visual campaign combining contextualized still photos, stop motion animation, short videos and boomerangs showcasing My/Mo Mochi as delicious, irresistible and fun!

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Direction

• Bright, popping visuals of my/mo mochi

• Mochi bit in to or cut in half

  • Images with a bite sized portion cut out seem less authentic

• Allow My/Mo Mochi To Come To Room temperature so are slightly melty in visuals

• Provide context through props such as bowls, plates, utensils, etc...

• A focus on staked my/mo mochi

Types of Visuals (Inspiration Board At End)

• Mochi stacked in a ice cream cone

• Mochi stacked on a plate, marble table, in a bowl

• Shots with individual mochi and the ingredients of their flavors

  • i.e. fresh strawberries with strawberry mochi

• When new flavors are released or my/mo becomes available in stores, contextualized images announcing new flavors/stockers

• Mochi Production Photos

  • Behind the scenes visuals drive high engagement

  • Great for Instagram stories!

• People enjoying My/Mo Mochi presented in an un-staged format

• boomerang 

  • People biting into My/Mo mochi

  • My/Mo mochi production

    • Stuffing The Mochi

  • two people cheers with My/Mo mochi

  • Stacking My/mo mochi in a cone, on a table, bowl, and/or plate

  • My/Mo mochi melting in reverse 

  • Pouring hot fudge or caramel sauce on top of a stack of my/mo mochi

  • close up of melting/drippy my/mo mochi in between thumb and index finger, bright + colorful background

• Short Video

  • Mochi Sundae preparation

  • Behind The Scenes Mochi Production

• Stop Motion Animation

  • Mochi marching accros a surface

  • mochi being bitten into and disappearing

Visualization