JACreative
Prepared for My/Mo Mochi
Purpose
Craft an authentic visual campaign combining contextualized still photos, stop motion animation, short videos and boomerangs showcasing My/Mo Mochi as delicious, irresistible and fun!
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Direction
Bright, popping visuals of my/mo mochi
Mochi bit in to or cut in half
Images with a bite sized portion cut out seem less authentic
Allow My/Mo Mochi To Come To Room temperature so are slightly melty in visuals
Provide context through props such as bowls, plates, utensils, etc...
A focus on staked my/mo mochi
Types of Visuals (Inspiration Board At End)
Mochi stacked in a ice cream cone
Mochi stacked on a plate, marble table, in a bowl
Shots with individual mochi and the ingredients of their flavors
i.e. fresh strawberries with strawberry mochi
When new flavors are released or my/mo becomes available in stores, contextualized images announcing new flavors/stockers
Mochi Production Photos
Behind the scenes visuals drive high engagement
Great for Instagram stories!
People enjoying My/Mo Mochi presented in an un-staged format
boomerang
People biting into My/Mo mochi
My/Mo mochi production
Stuffing The Mochi
two people cheers with My/Mo mochi
Stacking My/mo mochi in a cone, on a table, bowl, and/or plate
My/Mo mochi melting in reverse
Pouring hot fudge or caramel sauce on top of a stack of my/mo mochi
close up of melting/drippy my/mo mochi in between thumb and index finger, bright + colorful background
Short Video
Mochi Sundae preparation
Behind The Scenes Mochi Production
Stop Motion Animation
Mochi marching accros a surface
mochi being bitten into and disappearing
Visualization
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Featured
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